2 out of 3 adult Americans are nervous flyers.
That’s why Virgin Atlantic is providing in-flight therapy.
My Role: Concept, Copywriter
Meet Captain Tim
your air travel therapist
Available 24/7 on Wi-Fi enabled Virgin aircraft, Captain Tim fights fear with facts, sympathy, and a sense of humor.
All from the comfort of your phone.
We’ll spread the word about Tim with OOH on the ground…
…and travel magazines in the sky.
Placements in pet magazines will give (comfort) animal lovers the chance to meet Tim before their next flight.
We’ll even reach users right where they can download Tim with targeted Spotify audio.
Want to learn more about Captain Tim? Check out his personality.
Art Director: Shane Shaji