The Brief: Inspire consumers to use Cottonelle Flushable Wipes AND Dry TP together as a bathroom regimen.
The Insight: The most effective way to internalize a lesson is by teaching it to someone else.
The Concept: Let’s potty train parents while they potty train their children.
Winner - Digitas Chicago 2019 Internship Competition
My Role: Copywriter
Agency: Digitas Chicago
We all know that the majority of scrolling gets done in a bathroom stall, so what better place for contextual social OLA?
Using Instagram stories, we get into the nitty gritty of how you should be going to the bathroom.
Knowing our target is no stranger to Amazon, we’ll buy retargeted banners that are speaking their language.
Last, we’ll use pre-roll to let kids talk about the grossest things their parents do. Up to and including only wiping with toilet paper.
Art Director: Frannie Gembis