DANNY CARLON
Copywriter // Screenwriter // Cartoonist
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IKEA

People dread assembling their furniture.

IKEA wants to show them it’s more fun than they think.

Interactive print in home & garden magazines will dare readers to cut out and fold their own origami furniture.

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Of course, we’ll include more in-depth instructions online.

Innovative design projects will live within the pages of the IKEA Catalogue.

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Mini IKEA showrooms in home decor aisles will remind shoppers to make their homes before they decorate.

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In IKEA stores, pop-up origami rooms will entertain kids shopping with their parents, inspiring a new generation of makers.

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The IKEA Museum in Sweden will host an exhibit of furniture designs made solely from origami paper.

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Art Director: Annie Broutman