People dread assembling their furniture.
IKEA wants to show them it’s more fun than they think.
Interactive print in home & garden magazines will dare readers to cut out and fold their own origami furniture.
Of course, we’ll include more in-depth instructions online.
Innovative design projects will live within the pages of the IKEA Catalogue.
Mini IKEA showrooms in home decor aisles will remind shoppers to make their homes before they decorate.
In IKEA stores, pop-up origami rooms will entertain kids shopping with their parents, inspiring a new generation of makers.
The IKEA Museum in Sweden will host an exhibit of furniture designs made solely from origami paper.
Art Director: Annie Broutman