Poise is on a mission to dispel the everyday stigmas women deal with, well, every day. Making sure bladder leaks are nothing to be ashamed of is only the beginning for this purpose-driven brand. As a copywriter for Poise, I’ve concepted and written a slew of viral social posts. Because it shouldn’t only fall on women to speak up for women’s issues.
My Role: Post concepts, Copywriter
Creative Director: Merrin McCormick
Agency: FCB Chicago
