Poise Presents: Leaked Secrets of Motherhood
Among other surprises motherhood can bring, it may mean facing bladder leaks for the very first time. To help women prepare for all the things they don’t expect when they’re expecting, we created a humorous social & radio campaign packed with tips you won’t find in the parenting books.
My Role: Original concept, Copywriter
Art Director: Sofia Garcia
Creative Director: Merrin McCormick
Agency: FCB Chicago
Post Copy: You did all the work, they get all the gifts. Something doesn’t add up, but you absorb motherhood’s mysteries with Poise.
Post Copy: Nursing makes you burst with pride, judgey looks make your bladder burst with pee. When you’ve got Poise, you’ve got this.
Post Copy: Even when baby-advice makes your post-baby-bladder cringe, you know that you can handle both with Poise.
Post Copy: Becoming a mom is a lot of pressure, especially on your bladder. We’ll help you soak up any unexpected pee with Poise.
Post Copy: A soundly sleeping baby? Sounds more like a fantasy. At least your bladder can rest easy when you handle leaks with Poise.
Post Copy: 5 minutes free from a screaming baby can feel like a 5-star resort. Stay dry all day (and up all night) with Poise.
Post Copy: In the car? At dinner? On a Ferris wheel? Wherever you Kegel & whenever you leak, you can count on Poise to have your back.
Post Copy: Heaving a baby out of your hoo-ha calls for at least one gift per push. And any bladder leaks that follow call for Poise.
Post Copy: Your baby may be better dressed than you are, but you're owning new looks and new leaks with Poise.