Artet Cannabis Aperitif was made for lifting spirits.
My Role: Copywriter
For their summer ‘19 product rollout, I developed an elevated voice for an elevating product. I also wrote their brand tag: Stop and sip the flowers.
Then, we brought that voice to life in a newsletter that has become a staple of the brand’s outreach, striking a delicate balance between whimsy and sophistication.
When the brand needed to spread some 2020 holiday cheer, I wrote a little something special for their social feed.